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?:abstract
  • International marketing has been characterized repeatedly as one of the marketing areas in which work by practioners is often more advanced and insightful than its conceptualization by academicians.l The global marketing strategies implemented by successful multinationals, in particular, lend considerable support to such an assessment. ()
?:citationCount
  • 2 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.1007/978-94-009-5646-9_3 ()
?:endingPage
  • 57 ()
?:estimatedCitationCount
  • 2 ()
?:hasDiscipline
?:hasURL
?:language
  • en ()
?:publicationDate
  • 1984-01-01 ()
?:publisher
  • Springer Netherlands ()
?:rank
  • 25849 ()
?:referenceCount
  • 61 ()
?:startingPage
  • 25 ()
?:title
  • International Business Theory and Marketing Theory: Elements for International Marketing Theory Building ()
?:type

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