• Are their existing relationships acceptable in their present form, and to what end do they influence the firms competitive advantage? Alternatively Frazier (1999) suggests that there are contexts where the costs of establishing these relationships outweigh the benefits, and one-off or repeated relationships would more aptly address the buyer / seller need. ()
  • However, while extensive literature identifies the benefits of inter-firm relationships (Dwyer, Schurr & Oh, 1987; Achrol & Stern, 1988; Webster, 1992; Kalawani & Narayandas, 1995; Frazier, 1999), there is © JNBIT Vol. ()


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