• Along with the full open of Chinese retailing industry, the competition between domestic and foreign hypermarkets will be more and more severe and the focus is to enhance overall customer satisfaction through the continuous improvement of attribute-level performance. Employing data from hypermarkets in Wuhan, this paper analyzes both the advantages and disadvantages of available attribute performance improvement strategies and suggests the new two-factor strategy on the base of the asymmetric and nonlinear relationship between attribute-level performance and overall satisfaction. ()
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  • 2016-06-24 ()
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  • 2007-01-01 ()
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  • Two-factor Strategy Analyses: A New Tool for the Continuous Attribute-level Performance Improvement of Hypermarket ()


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