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  • Previous researches related to this chapter are mainly from two areas, that is, the research on dual-channel structures (Frazier, 1999; Geyskens, Katrijn, & Dekimpe, 2002; Mukhopadhyay, Zhu &, Yue, 2008; Tsay & Agrawal, 2004) and those on group-buying (Chipty, 1995; Dana, 2012; Horn & Wolinsky, 1988; Inderst & Wey, 2003; Marvel & Yang, 2008). ()
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