PropertyValue
?:abstract
  • Technology takes years to evolve but the people take more time to accept it. Lack of user acceptance remains a big challenge for the success of new technology. Now a day, the banks are facing the same situation regarding Mobile Banking. Advancement to internet banking, now the customers can access to their bank accounts and process multiple type of financial transaction with the use of their mobile phones. The current study investigates the influence of perceived compatibility, perceived relative advantage and perceived ease of use in forming of attitude of the customers towards mobile banking. Furthermore, the current study also examines the influence of attitude, trust and credibility on intentions of customers to use mobile banking. Based on previous literature, a comprehensive model has been developed to check the causal relationships of these variables. The study utilizes the self- administered questionnaire approach to collect the primary data from the respondents. The questionnaire was prepared by using the previously established scales and distributed among 600 respondents (clients of different banks). 564 completed questionnaires were used for further analysis. Before conducting the final analysis, the data has been verified for reliability and validity concerns. According to results of the study, perceived compatibility, perceived relative advantage and perceived ease of use significantly affect attitude and further attitude, trust and credibility significantly affect customer intentions to use mobile banking. All the hypotheses are supported and further discussion is provided. ()
?:citationCount
  • 5 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:estimatedCitationCount
  • 5 ()
?:hasDiscipline
?:publicationDate
  • 2013-01-01 ()
?:rank
  • 22323 ()
?:referenceCount
  • 45 ()
?:title
  • Determinants of Customer Intention to Use Mobile Banking: An Empirical Research Based on Extended Technology Acceptance Model ()
?:type

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