PropertyValue
?:abstract
  • This article examines the research articles published in the first 11 volumes of the Journal of Macromarketing. The objectives are to determine whether the journal has become more empirical over time and how the analytical and statistical methods being used in macromarketing compare with those used elsewhere in the marketing literature. ()
?:appearsInJournal
?:citationCount
  • 5 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.1177/027614679401400206 ()
?:endingPage
  • 68 ()
?:estimatedCitationCount
  • 5 ()
is ?:hasCitedEntity of
?:hasDiscipline
?:hasURL
?:issueIdentifier
  • 2 ()
?:language
  • en ()
?:publicationDate
  • 1994-12-01 ()
?:publisher
  • SAGE Publications ()
?:rank
  • 23461 ()
?:referenceCount
  • 9 ()
?:startingPage
  • 63 ()
?:title
  • Empirical Research in Macromarketing ()
?:type
?:volume
  • 14 ()

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