PropertyValue
?:abstract
  • The authors propose and test a theoretical model addressing direct and indirect (through market share) linkages between Porter's generic business strategies of low cost and differentiation, and profitability (Competitive Strategy, New York: Free Press 1980). Results of a structural equation analysis provide support for a direct, positive relationship between low cost strategies and profitability. The results reveal a primary indirect effect of image differentiation strategies on profitability through market share. Insights are provided regarding the relevance of the market share goal under alternate strategic orientations. ()
?:appearsInJournal
?:citationCount
  • 5 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.1080/09652549300000010 ()
?:endingPage
  • 169 ()
?:estimatedCitationCount
  • 5 ()
?:hasDiscipline
?:hasURL
?:issueIdentifier
  • 3 ()
?:language
  • en ()
?:publicationDate
  • 1993-09-01 ()
?:publisher
  • Chapman & Hall ()
?:rank
  • 23657 ()
?:referenceCount
  • 62 ()
?:startingPage
  • 153 ()
?:title
  • An examination of the role of market share position in the strategy-performance equation ()
?:type
?:volume
  • 1 ()

Metadata

Anon_0  
expand all