• According to Murphy and Laczniak's (1981) review, research in market ing ethics lacked a theoretical dimension at that time, and to a large degree, it is probably accurate to conclude that their criticism has stimulated considerable interest in theory construction in marketing ethics. Examples of emerging theoretical works during the 1980's are the models by Ferrell and Gresham (1985), Hunt and Vitell (1986) and Ferrell, Gresham and Fraedrich (1989). These models serve as frameworks to help us answer the fundamental question: How does an individual make decisions in marketing situations having ethical content? This particular study focuses on the relative influences of selected background variables on the perceived importance of stakeholders in marketing situations involving ethical issues. Hunt and Vitell (1986) proposed a comprehensive theory of marketing ethics (see Hunt and Vitell 1986, Figure 1, p. 8). Their model is intended to represent the decision-making process in marketing situations that the individual perceives as involving an ethical issue. The model postulates four categories of background factors for decisions in marketing situations involving ethical issues: (1) cultural environment, (2) industry environment, (3) organizational environ ment, and (4) personal experiences. As postulated in the Hunt-Vitell model, these factors directly influence several decision-making components including the importance of stakeholders. However, due to its scope, the present study only examines the relative impact of one dimension of an individual's personal experi ences and one aspect of organizational environment on the importance ()
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  • 2016-06-24 ()
  • 10.5840/bpej199110322 ()
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  • Factors Influencing the Perceived Importance of Stakeholder Groups in Situations Involving Ethical Issues ()
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