PropertyValue
?:abstract
  • A model of distributor firm and manufacturer firm working partnerships is presented and is assessed empirically on a sample of distributor firms and a sample of manufacturer firms. A multiple-informant research method is employed. Support is found for a number of the hypothesized construct relations and, in both manufacturer firm and distributor firm models, for the respecification of cooperation as an antecedent rather than a consequence of trust. Some implications for marketing practice are discussed briefly. ()
?:appearsInJournal
?:citationCount
  • 4209 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.2307/1252172 ()
?:endingPage
  • 58 ()
?:estimatedCitationCount
  • 8773 ()
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