PropertyValue
?:abstract
  • ABSTRACTPurpose: Realizing the existence of information asymmetry in export markets and the use of signals to distinguish high-qualified sellers from low-qualified sellers, this study investigates the effects of signal consistency and signal clarity on exporter credibility, and subsequently, importer relationship intention.Methodology: Using a survey data set collected from a systematic sample of 418 Vietnamese importers, the authors tested a model hypothesizing the impact of signal consistency and signal clarity on exporter credibility, and subsequently, on importer relationship intention.Findings: The authors found that signal consistency and clarity have a positive impact on exporter credibility. Signal consistency also enhances the level of signal clarity. They also found that exporter credibility underlies importer relationship intension.Research Implications: Under the condition of information asymmetry, importers face difficulties in identifying and evaluating the best supplier among available supp... ()
?:appearsInJournal
?:citationCount
  • 2 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.1080/1051712X.2014.903456 ()
?:endingPage
  • 122 ()
?:estimatedCitationCount
  • 2 ()
?:hasDiscipline
?:hasURL
?:issueIdentifier
  • 2 ()
?:language
  • en ()
?:publicationDate
  • 2014-04-03 ()
?:publisher
  • Routledge ()
?:rank
  • 22870 ()
?:referenceCount
  • 60 ()
?:startingPage
  • 111 ()
?:title
  • Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers ()
?:type
?:volume
  • 21 ()

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