PropertyValue
?:abstract
  • A cross-cultural, multiple-item scale for measuring organization-public relationships (called Organization-Public Relationship Assessment [OPRA]) was developed not only to fulfill the standards of reliability and validity in measurement but also to acquire cross-cultural comparability. After a discussion of the conceptualization and operationalization of the organization-public relationship construct, the procedures used in constructing and refining a multiple-item scale to measure the construct are described. Four data sets including 2 survey data sets (a total of 535 respondents) and 2 long interview data sets (a total of 32 in-person long interviews) were incorporated in the development of OPRA. Evidence of the scale's reliability, factor structure, and validity is presented. The article concludes with a discussion of the scale's potential applications and theoretical implications. ()
?:appearsInJournal
?:citationCount
  • 253 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.1207/S1532754XJPRR1301_4 ()
?:endingPage
  • 90 ()
?:estimatedCitationCount
  • 469 ()
is ?:hasCitedEntity of
is ?:hasCitingEntity of
?:hasDiscipline
?:hasURL
?:issueIdentifier
  • 1 ()
?:language
  • en ()
  • zh_cht ()
?:publicationDate
  • 2001-01-01 ()
?:publisher
  • Lawrence Erlbaum Associates, Inc. ()
?:rank
  • 19170 ()
?:referenceCount
  • 66 ()
?:startingPage
  • 61 ()
?:title
  • OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships ()
?:type
?:volume
  • 13 ()

Metadata

Anon_0  
expand all