PropertyValue
?:abstract
  • Academic knowledge about customer references remains scarce and the existing studies have not addressed what constitutes customer reference marketing. In this study, we conceptualize customer reference marketing and its dimensions based on an extensive qualitative study and build a measure for employing expert-interviews and survey data. ()
?:citationCount
  • 0 ()
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:doi
  • 10.1007/978-3-319-10873-5_35 ()
?:endingPage
  • 60 ()
?:estimatedCitationCount
  • 0 ()
is ?:hasCitingEntity of
?:hasDiscipline
?:hasURL
?:language
  • en ()
?:publicationDate
  • 2015-01-01 ()
?:publisher
  • Springer, Cham ()
?:rank
  • 23052 ()
?:referenceCount
  • 27 ()
?:startingPage
  • 56 ()
?:title
  • A Measure for Customer Reference Marketing ()
?:type

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