PropertyValue
?:abstract
  • This paper examines the relationship between consumer purchase behavior and in-store promotion proneness across five promotion types. The model was tested with data collected from a consumer survey, carried out in the high/ low Croatian hypermarket setting. The data were analyzed using descriptive statistics and the one-way analysis of variance (ANOVA). In general, research results support the proposed framework. Higher consumer deal-proneness was associated with promotion planning (except for advertised brands and free samples), in-store promotion search and purchases of promoted items (except for special island displays). Contrary to expectations, action store loyalty was positively related to deal-proneness. The framework provided helps retailers predict consumer response to in-store promotion and their purchases depending on deal-proneness, as the starting point in designing promotion campaign and enhancing the store competitiveness. ()
?:appearsInJournal
?:citationCount
  • 5 ()
is ?:cites of
?:cites
?:created
  • 2016-06-24 ()
?:creator
?:endingPage
  • 129 ()
?:estimatedCitationCount
  • 5 ()
?:hasDiscipline
?:hasURL
?:issueIdentifier
  • 10 ()
?:language
  • en ()
?:publicationDate
  • 2008-04-02 ()
?:publisher
  • Ekonomski institut, Zagreb i Ministarstvo financija Republike Hrvatske ()
?:rank
  • 22317 ()
?:referenceCount
  • 17 ()
?:startingPage
  • 111 ()
?:title
  • The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia ()
?:type

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