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?:abstract
  • Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems. ()
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  • 1557 ()
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?:created
  • 2016-06-24 ()
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?:estimatedCitationCount
  • 2514 ()
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?:hasDiscipline
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?:language
  • en ()
  • ja ()
?:publicationDate
  • 1982-01-01 ()
?:publisher
  • University Microfilms International ()
?:rank
  • 19034 ()
?:referenceCount
  • 0 ()
?:title
  • International marketing and purchasing of industrial goods : an interaction approach ()
?:type

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